Crazy Beauty Standards is a series of portraits of my mother, that speak about the need to keep us beautiful and young throughout our lives. A need that the market manufactures especially for women with the intention of setting a standard of unreal and unattainable beauty that pushes us to spend our lives buying absurd “beauty products” that in no way will avoid the insecurity we feel towards our bodies.
The props that appear in the images have been acquired entirely in the shopping portal based in China “Aliexpress”, where you can find the most absurd gadgets that often become fashionable in the West, with the promise of reaffirming our skins, eliminate our pimples and lighten or darken our skin, according to whatever the fashion of the moment dictates.
Thanks to these products imported from the East, I have been able to discover and explore the concept of Japanese origin “Chindōgu”, which refers to the most absurd inventions that at first promise to be the perfect solution for some simple problem. Applying the idea of “Chindōgu” to beauty, I have found products such as a bag-hairdryer in which you have to insert your own hairdryer, or the cheeks and jowl massager, which promises to eliminate the flaccidity of facial skin, and it’s just an absurd plastic stick with rollers that, of course, doesn’t work.
Working this photographic series with my mother was very important to me, because she is a mature woman of gypsy origin, with marked western features that don’t fit the aesthetic canons with which all these products pretend to be sold: little and delicate women with pale firm skin and dark straight hair. That’s why the absurdity of wanting to mutate into a different body to fit certain beauty standards would be especially remarkable if she agreed to pose in my portraits.